We build profitable, long-term consumer & retail assets with you.

We build, partner and invest in consumer & retail assets in Indonesia, realizing 5 to 10x investment returns through realizing dividend payouts from the first quarter, not paper valuation.

Our Focus

We have a particular interest in consumer and retail assets in Indonesia and specialize in realizing breakthrough concepts, spotting overlooked niches and backing exceptional

yet underrated entrepreneurs.

Partner with Kayella

Food & Beverage

Wellness & Lifestyle

Consumer Brands

Our Portfolio of Retail Brands

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Warung Bali Bli Gung, Balinese Restaurant

Way of Evergreen, Healthy F&B Chain Jakarta

Anda Reserva, Jakarta Social Wellness Club

Our Core Values

Uphold the Highest Level of Integrity & Professionalism

We don't believe in managing conflict of interest, we believe in simply eliminating them. We operate on the basis that transparency & integrity comes first before any relationship, situation and numbers. This is our promise to all of our stakeholders and will not jeopardize regardless of any circumstances.

Enhance our Partner Assets' Performance Significantly

We exist because we believe that our Partner Assets can thrive and grow significantly beyond what they planned and we are on a mission to change the trajectory of our Partner Assets for the better, much better.

Instill a Conducive & Inspiring Environment for All

We are in the business of creating breakthroughs and realizing overlooked niches which requires creating an environment for inspiring individuals and gifted minds to thrive. We function in a non-hierarchical manner and create a conducive environment for everyone to excel.